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8 Proven Ways to Get Referrals
Do you find it hard to ask for referrals? I know I do! Your heart starts racing, you stumble for words, and sometimes you break out in a sweat just thinking of asking for a referral. But the secret to getting referrals without having to ask is to develop a... Read More
Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.If you are unable to associate leads and sales with the... Read More
6 Things I Know About Postcards That You Don?t
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" ? in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning... Read More
Business Marketing Strategy
The term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.Strategy comes from a Greek word "stratagein" meaning "to be a... Read More
Self Promotion Brings Business Success
Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But, that doesn't have... Read More
Writing A Marketing Strategy
It is my belief that if anyone is to suceed in any type of business then the business needs to be marketed to it's target consumers in an effective manner. In order to do this effectively rather than in an ad hoc, probably expensive, manner I propose the construction of... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface". Sometimes they find pure gold, silver, or tarnished metal.Well it's the same story when it comes to conducting... Read More
Michael Jackson, Classic Marketing Blunders And Your Wallet!
You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the... Read More
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive... Read More
Send Postcards To Save Money and Cut Through E-mail Clutter
Use your computer to send personalized color postcards in quantities of 1 to 1,000.Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your prospect's morning mail!Postal mail is growing in importance as the volume... Read More
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In The News
Marketing vs Selling - Why Theres A Difference
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I often wonder how people without a plan know where... Read More
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How often do you sit around and wonder how to... Read More
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Bridging the Chasm from Lead to Loyal Customer: A Step... Read More
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When used correctly, testimonials can boost your response dramatically. They... Read More
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Some of the most successful package introductions have come from... Read More
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning... Read More
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If you've never done a postcard mailing, you're probably wondering,... Read More
Effective Marketing
For any business to be successful whether on or offline... Read More
Good Vibes/ Bad Vibes
Have you ever walked into a store or business and... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
How to Run a Successful News Release Program
Marketing public relations gives you cost effective ways to reach... Read More
Developing a Contact List- Part One
One of the most essential things to successful networking is... Read More
Specialized Mailing Lists Make All the Difference
If there is one thing I can't say enough it... Read More
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The fight for your customer's attention at a tradeshow has... Read More
Sales and Marketing: Can One Exist Without the Other?
Simply put the marketing people and the sales people depend... Read More
My Product is Obviously Better ? Why isn?t it Selling?
The movie, "Field of Dreams" opens with a farmer standing... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind... Read More
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells... Read More
The Power of because...
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systemsCreate systems for everything you do, especially those... Read More
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If you are operating a business from your home and... Read More
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If you sell a technical product or service, you probably... Read More
In Sickness And In Health
I recently drove by a business that had a sign... Read More
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In my experience, there are two kinds of small business... Read More
Build A Successful Business By Staying Connected
Over the course of your business life you'll come in... Read More
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits... Read More
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Why Smart People Dont Know How to Market
As an educated professional, your success is based on what... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
People Pleasing Postcards
Why are more businesses turning to full-color postcards as a... Read More
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because... Read More
Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers... Read More
Marketing Strategy - Spell Out Your Unique Value
I attended a "Sales Focus" seminar a few years back... Read More
