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What The Heck Is An Eponym, And What Does It Mean For Your Brand?

Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it. I mean, I write, communicate and persuade using... Read More

What Is Better Than FREE?

Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE?I recently told you FREE was the most powerful word in advertising. Nothing has changed, it still is.So what is with the headline of this article? What is better than FREE?Well before I... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does this work? Isn't this counter-intuitive? Let's think about this.If you get early adopters (Seth Godin would call them "sneezers") on board and they like what you have to say, they'll talk about your ideas. They'll share it with their friends,... Read More

Fundraisers - How to Raise Twice the Money With Half the Sweat

If your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser.How so?By taking advantage of what's known as an affiliate program or in more common lingo -- partnering.How would you like to partner with... Read More

Marketing is More Than a Token Process

"Necessity is the mother of invention!" The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins' material. I was listening to, and applying, information from his thirty day series. I have to admit, the first time I heard this it didn't quite... Read More

Design Does Matter

The idea that good design can improve how people perceive your business has long been a part of a designer's sales tools.They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales... Read More

Is Most Marketing by Small Businesses KILLING THEM?

I just collected my mail. As usual, more than 80% of it was junk. Marketing junk.What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article, which I guess might be of some use, unintended... Read More

Psychology of Setting Prices

Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. The price and quality relationship that governs the central theme of the consumer market relationship is surrounded by uncertainty and gives... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell the readers that they have a special access to Google or that... Read More

Perceived Value Is In The Eye Of The Beholder

Q: My partner and I are having a hard time coming up with what we feel is the perfect price for our new product. We know what competing products sell for, but we don't know if it's better to price our product cheaper than theirs or charge more based on... Read More

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